Coca Cola Failure In Saudi Arabia
A salesman of coca cola returned from his assignment to saudi arabia.
Coca cola failure in saudi arabia. And now coke is a using seismic social change in saudi arabia to sell its message of we re all in this together so drink a coke when disrupting the status quo. 2 on coca cola middle east s youtube page shows a dad handing his daughter the keys to his car and then sitting in the passenger seat as she makes several attempts to drive starting and stopping hesitantly. Why coca cola failed in saudi arabia.
According to ghada abdelhamid the public affairs and communications manager at coca cola egypt the purpose of the campaign is two pronged. We are continuing to work to improve these archived versions. A new ad from coca cola features a saudi dad teaching his daughter how to drive and people are having decidedly mixed reactions about it.
We use cookies to enable us to provide you with a personalized site experience. Occasionally the digitization process introduces transcription errors or other problems. Is coca cola trying to make saudi arabia look liberal.
A distressed and disappointed salesperson of coca cola came back from saudi arabia after a failed campaign to report to the headquarters. A friend asked why werent you successful with the saudis the salesman explained when i got posted i was very confident that i would make a good sales pitch. About press copyright contact us creators advertise developers terms privacy policy safety how youtube works test new features press copyright contact us creators.
I read a funny story in which happened in saudi arabia from a website and i wanted to share it here on my blog. The commercial posted on nov.
